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Beyond Beauty Business Consulting
ABOUT
Meet Treshina "Shina" Smith
Combat Veteran. Entrepreneur. Consultant. Global Business Advocate.
INTRODUCTION
For more than two decades, Treshina Smith has dedicated her career to helping businesses grow stronger, operate smarter, and create lasting impact. As the Founder and CEO of Beyond Beauty Business Consulting, she combines entrepreneurial experience, military leadership, project management expertise, and a passion for empowering underrepresented entrepreneurs.
MY STORY
Meet Treshina "Shina" Smith
My journey began long before Beyond Beauty Business Consulting. As both a business owner and a leader, I learned firsthand that building a successful business requires far more than passion. It requires systems, strategy, discipline, and a willingness to continuously evolve.
Throughout my career, I've launched businesses, supported entrepreneurs, managed complex projects, and developed solutions that help organizations achieve sustainable growth. These experiences taught me that many talented founders don't fail because they lack vision. They struggle because they lack access to the strategic infrastructure needed to support that vision.
That's why Beyond Beauty Business Consulting was created.
LEADERSHIP ROOTED IN SERVICE
Meet Treshina "Shina" Smith
My background as a combat veteran shaped the way I approach leadership, problem-solving, and business transformation. Military service taught me the importance of adaptability, accountability, teamwork, and execution under pressure.
These principles continue to guide every consulting engagement and every client relationship.
MY STORY
Closing the gap between vision and infrastructure.
My journey began long before Beyond Beauty Business Consulting. As both a business owner and a leader, I learned firsthand that building a successful business requires far more than passion. It requires systems, strategy, discipline, and a willingness to continuously evolve.
Throughout my career, I've launched businesses, supported entrepreneurs, managed complex projects, and developed solutions that help organizations achieve sustainable growth. These experiences taught me that many talented founders don't fail because they lack vision. They struggle because they lack access to the strategic infrastructure needed to support that vision.
That's why Beyond Beauty Business Consulting was created.
OUR MISSION
To empower beauty, wellness, and creative entrepreneurs with the systems, strategies, and support needed to create sustainable businesses that generate wealth, opportunity, and long-term impact.
OUR VISION
To become a global leader in business transformation, helping entrepreneurs create thriving organizations that positively impact communities, industries, and future generations.
WHY CLIENTS CHOOSE BBBC
More Than Advice. Real Transformation.
01
Excellence
We pursue the highest standards in everything we do.
04
Empowerment
We help entrepreneurs build businesses capable of achieving extraordinary results.
02
Service
We pursue the highest standards in everything we do.
05
Global Business Perspective
We believe businesses have the power to create positive change worldwide.
03
Reciprocity
We create partnerships built on mutual respect and shared success.
WHAT MAKES BBBC DIFFERENTLY
Designed for Visionary Founders
Most consulting firms focus on advice.
We focus on transformation.
We don't simply tell clients what to do. We help them create systems, improve operations, develop leaders, strengthen teams, and prepare for future opportunities.
Our goal is not temporary improvement.
Our goal is lasting business transformation.